Some time ago when I was in London I visited the V&A museum. All very interesting, what surprised me the most was in the gift shop, because there I found I could buy nothing. Quite literally, buy nothing and pay £4 for the privilege. It’s probably supposed to be ironic, but even so someone has invested money in creating this irony and no doubt hoped to make some money in the process. Don’t believe me? Here’s the cardboard and plastic packaging that was wasted to sell literally nothing.