Drink this!

Last summer, on a warm and sunny evening (even at 9pm), I ran a 10k race around one of Stockholm’s 14 islands. On crossing the finish line I was given a medal, energy bar and bottle of water. It was only after drinking the water that I paid attention to the label on it. Take a closer look. It says THE.VATTEN which means THE WATER. Which is, well, stating the obvious. But underneath it says ‘Drink this and be saved’. Which is much more interesting. The advert was paid for by a…

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